News
Join comparison websites pilot
03 June 2021
Since March, we have been running a pilot scheme which aims to further improve the information available to the public when choosing a legal services provider.
Working alongside the Council for Licensed Conveyancers, CILEx Regulation and the Bar Standards Board, we want to encourage greater use of online information within the legal sector, including through comparison websites and online review platforms. The pilot focus initially on conveyancing and employment law services.
Nearly 80 firms are part of the pilot, and there is still time to join in so your firm can benefit.
So far, firms have found there are more benefits to taking part in the project than mere engagement. They have found the process useful to market themselves more widely than normal, while staff have found themselves more motivated by obtaining positive online reviews.
The ultimate aims of our pilot are to:
- Increase the amount of comparable information available to consumers to help them when they are choosing a legal services provider
- increase the number of legal services firms that engage with comparison websites
- Increase the number of consumers using online information to shop around when purchasing legal services
- Increase the number of consumers using and leaving online reviews about legal services providers
All comparison websites taking part have signed up to a voluntary code of conduct.
To find out more, contact the Quality Indicators team. Further information on our work is available on our transparency rules pages.